Based in India and Malaysia. Available to work worldwide.

Research for useful
products

You shipped it, and adoption didn't follow — or you're about to bet engineering time on an AI feature nobody's tested. Curiosity Research gets you a straight, evidence-backed answer, without the overhead of building a research team.

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Grounded in 11+ years of UX research across Google Cloud, Google Maps, and enterprise consulting.

01 — What we do

Services

01
Adoption Autopsy
You shipped it but your users are not using it enough, or at all. A mix of tried and true methods — analytics, heuristics, and real conversations with the users who didn't stick — surfaces why, leaving you with a prioritised fix list you can act on this sprint.
3–4 weeks
 02
AI Concept Study
Before you commit engineering time to an AI feature, find out which direction is actually useful and earns trust. A within-subjects test across 2–3 concepts — including access to hard-to-reach technical users like DBAs and SREs — leaves you with a winning direction and the design principles to build it right the first time.
3–4 weeks
 03
Critical User Journey Gap Analysis
The roadmap and the real workflow have drifted apart. Mapping both scores the gaps and prioritises what to build next — so the backlog reflects what users actually do, not what the roadmap assumes.
2–3 weeks
 04
Retention & Churn Study
Talk to the customers who left, not just the ones who stayed. Those conversations turn into actionable retention levers — not another NPS number that tells you something's wrong without saying what.
3–4 weeks
 05
Research Partner Retainer
A senior researcher embedded in your team — continuous discovery, evaluative studies, research ops — without the overhead of a full-time hire.
Monthly
02 — Approach

Where it fits

Curiosity Research supports your organisation with research at different stages of the product journey:

01
Concept
You're about to commit engineering time to an AI feature with no evidence for which direction earns trust.
AI Concept Study
02
Launch
Shipped isn't the same as adopted. The feature is live and the usage numbers say something's wrong, not what.
Adoption Autopsy
03
Growth
You've hit product-market fit, and the backlog is starting to disagree with what users actually do.
Critical User Journey Gap Analysis
04
Maturity
Retention is a research problem before it's a metrics problem. Churn is creeping up and nobody can say exactly why.
Retention & Churn Study
05
Continuous
You don't want a one-off study. You want a standing research capability, without the headcount.
Research Partner Retainer
03 — Fit

Who it's for

AI product teams
Global, remote. Validate a concept before you build it, or find out why adoption and trust aren't following launch.
B2B SaaS founders
Seed–Series B. You have a working product and a hypothesis about your customer — find out where they actually diverge.

Also working with SEA enterprises maturing their design practice — banks, telcos, and GLCs with design capacity and thin research capability.

04 — Process

How it works

01
Book a call
A short conversation about the decision you're trying to de-risk. No pitch deck.
02
Scoping & fixed-price proposal
A written scope and a fixed price before you commit to anything.
03
Kickoff
Research starts, usually within a week or two of sign-off.
05 — Teaching

Workshops

Two running sessions. Same methods as the engagements above, taught so your team can run them independently.

Curiosity Research · Workshop

CRITICAL
USER JOURNEY
RESEARCH

45 minutes · Online · Free for a limited time

Usability testing tells you what’s wrong, but not why. Understand the framework for qualitatively understanding what customers actually do, and where they need the most help.

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Curiosity Research · Workshop

DO MORE
WITH AI

45 minutes · Online · Free for a limited time

Pick everyday tasks to automate with AI, use the right tools, and understand the process.

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Also — free to use

Tools

Curiosity Research · Tool

ASK
DAVID

Alpha · Free to use

Takes a business problem and turns it into research questions, drafts an interview guide, and analyses what you bring back. The interviews themselves are yours to do.

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Curiosity Research · Tool

SISYPHEUS
WORKFLOW AUTOMATOR

Alpha · Free to use

Map a repeated work process and get a recommendation for what AI can automate, step by step.

Try it →
06 — Why this way

Method-First. Still Fast.

You don't need a bigger research team — you need a sharper answer. The work is scoped to change your roadmap, using tried and tested methods practiced before with Fortune 500 clients.