The roadmap and the real workflow have drifted apart. This finds exactly where — so the backlog reflects what users actually do.
When you need this
You've hit product-market fit, and the backlog is starting to disagree with what users actually do.
Roadmap debates are running on opinion, not evidence of the real workflow.
A metric or behaviour everyone assumed didn't matter turns out to be the whole story.
What's included
Mapping the product's implied customer journey against the real workflow, drawn from interviews
Scoring the gaps between the two
A development backlog prioritised by what users actually do, not what the roadmap assumes
This is the same method that mapped a troubleshooting journey step by step and found the break wasn't in any single step, in Spanner Hotspots — a finding that reordered an engineering roadmap. View that case study →
