Curiosity Research
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Based in Kuala Lumpur · Working Remote worldwide
Research for useful
products
You shipped it, and adoption didn't follow — or you're about to bet engineering time on an AI feature nobody's tested. Curiosity Research gets you a straight, evidence-backed answer, without the overhead of building a research team.
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Services
Adoption Autopsy
You shipped it but your users are not using it enough, or at all. A mix of tried and true methods — analytics, heuristics, and real conversations with the users who didn't stick — surfaces why, leaving you with a prioritised fix list you can act on this sprint.
3–4 weeks
AI Concept Study
Before you commit engineering time to an AI feature, find out which direction is actually useful and earns trust. A within-subjects test across 2–3 concepts — including access to hard-to-reach technical users like DBAs and SREs — leaves you with a winning direction and the design principles to build it right the first time.
3–4 weeks
Customer Journey Gap Analysis
The roadmap and the real workflow have drifted apart. Mapping both scores the gaps and prioritises what to build next — so the backlog reflects what users actually do, not what the roadmap assumes.
2–3 weeks
Retention & Churn Study
Talk to the customers who left, not just the ones who stayed. Those conversations turn into actionable retention levers — not another NPS number that tells you something's wrong without saying what.
3–4 weeks
Research Partner Retainer
A senior researcher embedded in your team — continuous discovery, evaluative studies, research ops — without the overhead of a full-time hire.
Monthly
Where it fits
Curiosity Research supports your organisation with research at different stages of the product journey:
01
Concept
You're about to commit engineering time to an AI feature with no evidence for which direction earns trust.
AI Concept Study
02
Launch
Shipped isn't the same as adopted. The feature is live and the usage numbers say something's wrong, not what.
Adoption Autopsy
03
Growth
You've hit product-market fit, and the backlog is starting to disagree with what users actually do.
Customer Journey Gap Analysis
04
Maturity
Retention is a research problem before it's a metrics problem. Churn is creeping up and nobody can say exactly why.
Retention & Churn Study
05
Continuous
You don't want a one-off study. You want a standing research capability, without the headcount.
Research Partner Retainer
Who it's for
AI product teams
Global, remote. Validate a concept before you build it, or find out why adoption and trust aren't following launch.
B2B SaaS founders
Seed–Series B. You have a working product and a hypothesis about your customer — find out where they actually diverge.
Also working with SEA enterprises maturing their design practice — banks, telcos, and GLCs with design capacity and thin research capability.
How it works
01
Book a call
A short conversation about the decision you're trying to de-risk. No pitch deck.
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02
Scoping & fixed-price proposal
A written scope and a fixed price before you commit to anything.
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03
Kickoff
Research starts, usually within a week or two of sign-off.
Method-First. Still Fast.
You don't need a bigger research team — you need a sharper answer. The work is scoped to change your roadmap, using tried and tested methods practiced before with Fortune 500 clients.
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Arpit Bhargava · Principal Researcher · Kuala Lumpur, Malaysia · Remote worldwide · LinkedIn
Curiosity