Full Service Research

Full Service Research

Five fixed-scope engagements, from AI concept testing to retention research - each scoped to the decision it de-risks.

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01 - What we do

Services

How do I get more customers?

AI Concept Study
Before you commit engineering time to the feature that's supposed to win you more customers, find out which direction actually will. A within-subjects test across 2–3 concepts - including access to hard-to-reach technical users like DBAs and SREs - leaves you with a winning direction and the design principles to build it right the first time.
3–4 weeks

Why am I losing customers?

Retention & Churn Study
Talk to the customers who left, not just the ones who stayed. Those conversations turn into actionable retention levers - not another NPS number that tells you something's wrong without saying what.
3–4 weeks
Also - any of these, ongoing
Research Partner Retainer
A senior researcher embedded in your team - continuous discovery, evaluative studies, research ops - without the overhead of a full-time hire. Monthly.
02 - Approach

Where it fits

Curiosity Research supports your organisation with research at different stages of the product journey:

01
Concept
You're about to commit engineering time to an AI feature with no evidence for which direction earns trust.
AI Concept Study
02
Launch
Shipped isn't the same as adopted. The feature is live and the usage numbers say something's wrong, not what.
Adoption Autopsy
03
Growth
You've hit product-market fit, and the backlog is starting to disagree with what users actually do.
Critical User Journey Gap Analysis
04
Maturity
Retention is a research problem before it's a metrics problem. Churn is creeping up and nobody can say exactly why.
Retention & Churn Study
05
Continuous
You don't want a one-off study. You want a standing research capability, without the headcount.
Research Partner Retainer
03 - Fit

Who it's for

AI product teams
Global, remote. Validate a concept before you build it, or find out why adoption and trust aren't following launch.
B2B SaaS founders
Seed–Series B. You have a working product and a hypothesis about your customer - find out where they actually diverge.

Also working with SEA enterprises maturing their design practice - banks, telcos, and GLCs with design capacity and thin research capability.

04 - Process

How it works

01
Book a call
A short conversation about the decision you're trying to de-risk. No pitch deck.
02
Scoping & fixed-price proposal
A written scope and a fixed price before you commit to anything.
03
Kickoff
Research starts, usually within a week or two of sign-off.